Marketing Planning Essay Example | Topics and Well Written Essays - 2750 words

Marketing Planning - Essay Example Product quality, design and packaging formed the product tactics while in pricing tactics; I weighted value pricing and discounts on quantity as crucial components of pricing tactics. Discussion on different product tactics required increased focus on creativity in deriving meanings. Figures play a crucial role in creating a budget plan, so I have to depend a lot on previous years’ data on Mont Franklin’s share of the bottled water market. Sensitivity analysis and break-even analysis further enlarged the focus on marketing budget spending on the product, Mount Franklin. The implementation and control guidelines included making of an action plan on conducting research, reviewing financial performance, employee satisfaction, controlling and reviewing marketing performance, advertisement and environmental campaigns, which formed crucial metrics of the action plan. Past research proved very effective in finishing the second part on marketing planning of Mount Franklin altho ugh there was a gap of time between the two parts of the assignment.

Walt Disney Research Paper Example | Topics and Well Written Essays - 1000 words

Walt Disney - Research Paper Example He always had found memories of yesterday that he wanted to combine with today in making animated stories. He was the bridge from the past and his love of history to the future as we know it today. He was a pioneer like never known before. He had one of the most fertile and unique imaginations of his day and of our day. He took what made people dream and made those dreams come true at a time when it was difficult even to have dreams. Walt Disney was born in 1901 in Chicago, Illinois to Elias Disney an Irish Canadian and his mother Flora Call Disney who was German American. He was one of four boys and 1 girl. His family moved to Marceline Missouri where he grew up. He showed a very early interest in sketching and drawing and his parents encouraged him. He began to sell small sketches to his friends and neighbors when he was about 7. In school, he was often in trouble because he chose to doodle instead of doing his schoolwork. He had family that worked on the railroad and he was able to get summer jobs selling popcorn, soda pop and candy to the travelers. This is where he learned to love railroads and later built the scale railroad for friends and neighbors. He also went to his first movie house in Marceline. He was fascinated. The first movie he saw was the recreation of the crucifixion of Christ. He loved nature and wildlife and often just took long walks. He had a great sense of family like so many that grow up in an agrarian society. Later, his family moved to Kansas City. By this time, he had developed a talent for acting and performing as well as his drawing. He was often known to imitate Charlie Chaplin as an entertainment for his friends. He often snuck out of the house late at night to perform in the local theaters or to tell his friends stories that he had made up. Walt Disney tried to enlist in the service in 1918 but was not allowed to